The Art of Networking as a Founder

Real networking is about finding ways to make other people more successful. It is about working hard to give more than you get - Keith Ferrazzi

It's often said that your network is your net worth. While this holds true to some extent, the mindset behind it in today's world can be deemed somewhat exploitative. It is often seen as a means to an end, rather than an opportunity to build genuine relationships. This mindset often leads to superficial and merely transactional relationships.

In this article, we will explore the benefits of building a true network and the right way to do it.

bENEFITS OF NETWORKING

Poverty, I realised, wasn't only a lack of financial resources, it was isolation from the kind of people who could help you make more of yourself - Keith Ferrazzi

Mark Zuckerberg’s decision to bring Sheryl Sandberg on board was a crucial one that has defined Facebook’s growth as a company. It’s interesting to note that the duo met at a Christmas party at the home of Dan Rosensweig, a Silicon Valley executive in 2007. Whether it's finding a co-founder, a COO like Sheryl, or your first marketing manager, your network is where you'll discover the key players who will help drive your venture forward. 

Another benefit of building your network is securing investments. People back people, especially people they know. There is a direct correlation between the people you’ve met and your ability to get funding. When you invest time and effort in building your business relationships, you earn trust. 

Additionally, your network is important for bringing supporters into your team. These may not be people who invest or work in your team but they showcase your business in a room full of opportunities.

Here are three concrete ways to build a network 

1. Seek to add value

Wherever you are in life right now, and whatever you know, is a result of the ideas, experiences and people you have interacted with in your life - Keith Ferrazzi

Viewing your network merely as a source of capital can be detrimental, especially for founders. For example, you meet someone in a similar industry and immediately think of partnerships and collaborations. Another common mistake is approaching someone you admire and asking, ‘can you be my mentor?’ Both approaches show that one is not seeking to add value, but merely to extract it. Contributing to other people—adding value to their lives—is the only way to gain another person's trust. Building true connections is more about how much you can give rather than how much you can take.

2. Form meaningful connections beyond business

When you shift away from viewing your network as a transactional exchange, relationships tend to become more meaningful. Instead, you begin to focus on finding common ground and mutual interests that go beyond business—perhaps you both enjoy swimming or share a passion for golf. By doing this, you expand the boundaries of your conversations. It's these authentic connections that often bring the most value when cultivated correctly. If you want to be invited, invite people, throw dinners, setup a running group.

3. Be intentional about spaces

While networking events and industry conferences are valuable, meaningful connections often develop in more intimate settings. Think smaller events like the WEAV Capital FoundHer Breakfast, luncheons, workshops, or even non-industry gatherings. You can also consider expanding your networking horizons by attending events across various industries. As a founder, it's beneficial not to limit yourself to VC or tech events. As an example,, you could explore attending a marketing event. 

Keith Ferrazzi puts it well: relationships are more like muscles - the more you work them, the stronger they become. The best time to build a relationship is now, not when you need it. So, get out there and start building the relationships you need to drive your business forward. Who knows? You just might find your very own Sheryl Sandberg.